Benefit Media Group triples Tel Aviv CTV impressions with madSense AI

Benefit Media Group said its Connected TV campaign promoting Tel Aviv to premium U.S. audiences delivered 3x projected impressions, more than 2.1 million completed views and a 99% video completion rate. The company used madSense’s AI platform to turn one two-minute film into a multi-length creative package across premium CTV inventory.

Why it matters: - The campaign shows how AI-driven creative optimization can stretch one long-form video into more ad inventory without reshoots. - The result matters for tourism marketing because the campaign reached premium U.S. audiences on connected TV and generated social traffic beyond the screen. - The performance metrics point to strong efficiency: 3x projected impressions, 2.1 million completed views and a 99% video completion rate.

What happened: - Benefit Media Group announced results from a Connected TV campaign promoting Tel Aviv to premium U.S. audiences. - The campaign ran through the Trusted Media Alliance, a coalition focused on direct, transparent and fraud-free digital media supply. - Benefit Media partnered with madSense to rework a two-minute client film into multiple ad lengths. - The creative package ranged from 15-second cutdowns to 120-second immersive units. - The campaign delivered 300% of the originally projected impressions across premium CTV inventory. - The flight generated more than 2.1 million completed views across Samsung TV, VIZIO, Roku, Tubi and Pluto TV.

The details: - Benefit Media said the campaign used madSense’s explainable AI platform to dynamically fragment the original creative. - The company said the multi-length format suite improved media productivity. - The campaign achieved a 99% video completion rate. - Benefit Media said clean supply paths and precision audience targeting helped drive the results. - The campaign also produced a measurable increase in positive online narrative. - Benefit Media Group is based in Tel Aviv and describes Benefit Media as one of the largest media agencies in Israel. - The group says it works with local brands, including technology companies with global reach. - Benefit Media Group is headquartered at 156 Menachem Begin St. in Tel Aviv. - More information is available on Benefit Media Group's website. - The company also maintains a LinkedIn page.

Between the lines: - The release frames AI as a way to maximize the value of premium CTV inventory by matching creative length to platform and audience behavior. - The Trusted Media Alliance reference signals a continued push in ad tech toward cleaner supply chains and measurable performance. - The reported social traffic lift suggests the campaign’s impact extended beyond direct video completions.

What's next: - Benefit Media is likely to keep using AI-based creative versioning for video campaigns that need both scale and engagement. - The results may serve as a proof point for tourism and brand advertisers looking to combine premium CTV reach with flexible creative formats. - The company is positioning transparency, brand safety and performance as core selling points for future campaigns.